Position – Internet Marketing US
Company – Ensemble Travel Group
Location – Vancouver Canada
Type – full time
Experience – mid-senior
Ideal Candidate
You are a motivated multi-tasker with excellent organizational and resource skills. You have a passion for technology, details and organization and a creative flare. You are used to delivering high quality, well organized work on time, without close supervision. You are results driven, enthusiastic individual who interacts and manages people and projects well. You enjoy public speaking and delivering dynamic presentations. You are happy working as a team and independently. You are a creative problem solver and make sound business decisions that support business objectives.
lnternet Marketing Program Manager Job Description
You are responsible for our US internet marketing. You manage our web assets, email and social media marketing. You work with the marketing departments and partners to assemble and load content on an ongoing basis and manage the day to day activities of the internet marketing program.
Main Responsibilities
Management
Manage US internet marketing budget, invoicing and initiatives
Create US internet marketing plans with North American focus
Meet goals on time and on budget
Work with contractors
Work with other departments to develop effective multi-channel campaigns
Assist the business development team with web-related member inquiries
Collaborate with Canadian Internet Marketing Manager
Liaise with the CA Internet Marketing team to streamline efforts
Web Production
Content coordination, creation, production and management of direct to consumer emails, ad management and monthly Ensemble Ezine (approx 30% of time)
Program Management & Development
Create & expedite marketing plans
Manage workflows
Communication to members and partners
Train internal staff on using content management tools
Train members on a variety of internet marketing topics
Negotiate contracts
Stimulate sales, audience growth and web traffic
Quality assurance
Provide customer service
Coordinate supplier & agency invoicing
Measure, analyze and interpret program analytics to optimize marketing and grow audiences
Development of Client Site website
Marketing / Social Media
Manage PPC, media buying and online advertising
Manage or contribute to social media vehicles ie facebook, twitter, blog
Upload partner videos
Analytics and tracking
Establish core metrics
Track progress & develop reports
Interpret results and make recommendations
R&D
Continuous commitment to research and development
Foster a keen awareness of current and future marketing trends and technologies
Propose new ideas where there are market opportunities aligned to corporate objectives
Innovate and develop new and creative ways to stimulate the travel market place through the Internet
Requirements
Bachelor’s degree or diploma in marketing, communication or interactive media
3-5 years internet marketing experience with focus on email, web, social media
Very experienced with Microsoft Office suite and Adobe Web Suite
Intermediate or higher skills with Dreamweaver and Photoshop
Good to advanced WordPress skills
Experience with copywriting and proofing
Thorough understanding of web technologies, content management, databases and industry best practices
Extremely organized, articulate, detail-oriented & works independently or as a team
Preferred
Travel Industry or Travel Agency Experience
Individuals with experience maintaining relationships over telephone
Comfortable in front or behind of the camera for interviews
Drupal or Ektron experience (not necessary but a bonus)
About Ensemble Travel
We’re a travel consortium of approx 800 travel agencies in North America with approximately 60 employees in US and Canada. Founded in 1968, ENSEMBLE Travel Group provides independent travel agents with the buying power once associated only with large chains. ENSEMBLE Travel is the only national not-for-profit agency cooperative that distributes profits back to its membership. Our goal is to provide the owners of independent travel agencies with financial rewards, turnkey marketing and technology solutions. We invite you to join the dynamic online marketing team for a unique leading edge opportunity. Meanwhile, check us out www.joinensemble.com.
Interested?
If you are excited by this opportunity and think you’re the right fit, we want to hear from you. If you would like to apply for this position, please enclose a cover letter and resume. Please include “lnternet Marketing Program Manager” in the subject line of your message.
We thank all candidates for their interest; however, due to volume of applications and inquiries we receive, only those selected for an interview will be contacted and no telephone calls will be accepted.
